Designed to Make You Memorable.

A Creative Director helping brands stand out against the competition.

Hello, I’m Kathleen.

When it comes to choosing a branding creative for your business, you need someone with a blend of experience, creativity, and a proven track record of success. That's where I come in.

With over 13 years of industry experience, I've collaborated with small businesses and corporate brands, crafting effective branding, websites, and marketing campaigns. My approach focuses on seamlessly translating your story into a visual brand that resonates with your audience.

From startups to established companies looking for a refresh, I help clients stand out in competitive markets. Are you ready to make your brand unforgettable? Let's connect.

SKILLS AND KNOWLEDGE

  • Illustrator (10+ years)

    Photoshop (10+ years)

    Indesign (10+ years)

    Premiere

    XD

    Canva

  • Email Marketing

    Social Media Marketing

    Display Marketing

  • Wordpress (Divi/Elementor)

    Squarespace

    Wix

    Figma

    Adobe XD

  • Microsoft Word

    Microsoft Excel

    Microsoft PowerPoint

    Google Doc

    Google Sheets

    Google Slides

  • Asana

    Effectively use Outlook Calendars for team organization

    Spreadsheet development for communication/planning

    Filing system development/Implementation

  • Visionary: I have a clear vision for our team or project and communicate it effectively to inspire others.

    Empowering: I believe in empowering team members by giving them autonomy and trust to make decisions.

    Supportive: I provide support and guidance to team members, helping them overcome challenges and grow professionally.

    Collaborative: I foster a collaborative environment where ideas are welcomed from everyone, and teamwork is valued.

    Transparent: I believe in transparency and honesty, keeping team members informed about important decisions and company updates.

    Adaptive: I am adaptable and flexible, able to adjust my leadership approach based on the needs of the team and the situation.

    Results-oriented: While I value the process, I am also focused on achieving tangible results and driving success.

    Mentorship: I prioritize mentorship and development, investing time in coaching and guiding team members to reach their full potential.

    Decisive: I am decisive when needed, able to make tough decisions for the benefit of the team or project.

    Inspirational: I lead by example and inspire others through my actions, attitude, and dedication.

  • Extensive experience working with clients across a range of industries, both small companies and large corporations

    Demonstrated ability to understand clients' needs, goals, and objectives, and deliver high-quality design solutions that meet their requirements

    Proven track record of delivering projects on time and within budget

    Strong interpersonal skills, able to build and maintain positive relationships with clients

    Ability to effectively communicate and present design concepts, receiving valuable feedback and making necessary revisions to ensure client satisfaction

PORTFOLIO HIGHLIGHTS

Uncover the design process. Click on a photo to explore a more comprehensive project overview.

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PROFESSIONAL EXPERIENCE

  • With a proven ability to develop and manage brand identities for 20+ locations, I bring a diverse skill set to the table, including expertise in:

    - Develop brand identity/manage rebranding initiatives

    - Manage brand equity to build customer loyalty, awareness, associations, and overall quality

    - Develop marketing campaigns, strategies, and visuals

    - Develop and project yearly budgets and strategies for marketing initiatives

    - Web development/management (UX/UI design, CMS - Wordpress)

    - Digital marketing (email, social media, Google, etc)

    - Traditional print design and marketing

    - Copywriting for marketing campaigns, landing pages, and editorials/blogs

    - Develop/implement effective project management systems

    - Develop/implement organization systems for teams to work effectively

    - Manage team workload and deadlines

    - Building relationships with internal and external stakeholders

    - Event planning, coordination, and execution

    FEBRUARY 2021 - PRESENT

  • Keebee is a global leader in designing and fabricating high-quality, durable play equipment for commercial and institutional environments.

    - Inspired & Guided Vision for Creative

    - Developed Creative Illustrations & Designs from Concept to Installation

    - Project Management & Coordination

    - Print Production (Digital & Screen Printing)

    - Product Development

    - Determined Artist Direction Based on Client Directive

    - Communicated Project Vision & Rational

    - Social Media Management

    - Print & Promotional Products

    - Web Development/Maintenance

    - Commercial Photography of Installations

    - Developed Communications Process for Interdepartmental Project Communications

    AUGUST 2012 - AUGUST 2014 // MARCH 2018 - FEBRUARY 2021

  • Lakeland College is a board-governed public college with the distinction of being Canada's only interprovincial college.

    - Managed Interdepartmental Communications

    - Guided & Executed Creative Vision

    - Developed Marketing Materials

    - Print & Promotional Products

    - Managed Print Relations & Ordering

    - Print Production & Quality

    - Project Planning, Scheduling & Organization

    - Assist with Rebrand Process

    OCTOBER 2014 - MARCH 2016

  • Hughson Creative Services provides clients with professional photography and graphic design services. We specialize in:

    - Family Portraits

    - Intimate weddings and elopements

    - Professional Headshots

    - Real Estate Photography

    - Branding/Logo Design

    - Marketing and Social Media Management

    - Print and Digital Design

    JANUARY 2014 - PRESENT

CONTACT